The global number of email accounts is expected to rise to over 4.3 billion by the end of 2016. With a number like that, now’s a great time to be using email marketing to advertise yourself. But if you still need a bit more convincing, then here’s five advantages of email marketing over other types of advertising.
Email marketing has a high return on investment
If you perform email marketing properly, then your ROI gains can be huge. A 2015 study by the Direct Marketing Association found that e-mail delivers £57.25 for every pound spent, which was a higher ROI than other forms of online advertising. Furthermore, other studies find that email marketing has a higher ROI than offline adverts, such as billboards and radio ads.
Email marketing is cheap
Email is much cheaper than other marketing methods. This is because emails are free to send. You might need to pay for tools to automate and track emails, but the total cost of email marketing is still usually quite cheap.
Emails can be easily personalised
Email marketing software allows you easily to personalise emails. This doesn’t just mean changing the recipient name for each email: you can also personalise email content based on the recipient’s interests and past purchases. So if you’re a book company and some of your clients like thriller novels, then you can email these specific clients about your latest thriller novel. Email personalisation like this makes your emails more relevant and interesting for your recipients.
The results of email marketing are easy to track
Email marketing software can track the number of clicks on the links in your emails. This can help you determine which aspects of your emails are the most successful at generating traffic to your site. You can then use this data to tweak the content of your future emails.
Email is immediate
Email is an immediate form of communication. Once you have your email prepared, you just wait for the best moment… and BAM! The email is delivered to all your recipients in an instant. This means you can time your marketing campaigns perfectly.
Our team are experts in email marketing. Contact us if you would like us to help you manage your email marketing campaigns.