Facebook, Twitter, Pinterest, Tumblr, Instagram. These are not just ways to procrastinate and share funny pictures of cats. They are also ways for businesses to engage with customers by sending them their own funny pictures of cats as well. And social media isn’t just for big businesses anymore, so don’t think you can get away without using it just because you’re the only employee and you run your business out of your parents’ basement. Today’s generation expects every company to have social media, whether you’re a multinational pharmaceutical company or just a kid with a paper round. So is your businesses using social media yet, or is it still stuck in the dark ages? If it’s the latter, then here’s six reasons to persuade you to jump on the social media bandwagon.
1) It doesn’t cost an arm and a leg
How much does your business spend on traditional advertising? Probably a lot, since an advert in your local newspaper can set you back hundreds of pounds, and radio ad campaigns run into the thousands. This is probably the reason why Facebook and Twitter, which are both free, are so popular with small businesses. Facebook charges a big fat zilch to set up a business page, and Twitter accounts are also gratis. So your accountant will jump in the air with joy if you tell her you’re switching to social media.
2) It lets you build trust with your customers
Social media is like a chat with a friend in a cozy pub, whereas traditional advertising is like someone repeatedly shouting in your ear with a megaphone. Traditional advertising just doesn’t cut it anymore, because today’s generation perceive it as manipulative, dishonest, and worst of all, annoying. Use social media instead because it’s more honest and open, and therefore builds more trust with customers.
3) It’s easy to use
Facebook and Twitter are so easy to use that even your grandmother is probably tweeting away right now. So you can’t blame computer illiteracy for not using a computer. Go to Twitter, open an account, type a tweet, click Send, done. Easy-peasy, lemon squeezy.
4) Everyone’s doing it…
Over a billion people use Facebook. This means if Facebook were a country, it’d be the third-largest country in the world. It would probably be annoying to live there though, what with all the viral videos and cat pictures. But with this huge advertising potential, how can your business not afford to use it?
5) It lets people find your business
Nowadays people are far more likely to do a quick Google search for your business instead of dusting off a faded copy of the Yellow Pages. This means your website or Facebook page has to be in Google’s results for people to find you. If you don’t have an online presence, then you might as well be a ghost. Simple as that.
6) You learn about your customers
Traditional advertising is a form of one-way communication. In other words, people don’t usually tell you what they think of your advert on the side of the number 88 bus. Social media, on the other hand, is a two-way conversation. Your followers can reply to your messages, which means you can easily discover what they really think of your ideas and products. And the best thing is that you can get instant, gratifying feedback about people think of all of your funny cat pictures.